Blurr-id: Why?

Photo: Ennio Dybeli

Cameras, smartphones, smart advertising. While your smartphone has already become an intrusive monitoring device,  you may choose to leave home without it. However, there is no escaping the rest of the camera’s in the world.

Whether you like it or not. You, your movements, your face will be registered, monitored, filmed and recorded. Meaning that your face will end up on a zillion servers, of Facebook,  Google, Amazon, your shopping mall, the Automated Teller Machine and what have you.

Is this allowed?

Humans have a right to their own portrait, don’t they? We have the right to be forgotten under the GDPR, don’t we? We can request not to be filmed or monitored, can’t we? Doesn’t the Universal Declaration on Human Rights protect us in this respect?

Yes, in theory we have those rights. You would have to know which organisations have filmed you, request data, ask to be forgotten and will have a hard time checking whether the organisations truly comply. With the amount of camera’s around, this is clearly undoable.

Blurr-id: How ?

That’s why we now have Blurr-id. It’s a method that allows you to declare your intentions clearly to all available camera’s. It can be executed via a simple method, using a button, that serves as an automated request to deny the camera access to your biometric features. But all other sorts of implementations are possible as well.

The idea is that the technology that is so well able to determine your biometric features, can easily recognize the Blurr-ID logo on the button or t-shirt that you are wearing. So whichever foto is taken, recorded or used in whichever context already contains the fact that it is an illegitimate data harvesting and recording of biometric data.

The logo is taylormade for this purpose and provided as free-domain data to individual users (not to organisations), so that anyone can use, distribute, share, re-work the logo, with the only condition that it is used for the sole purpose of outlining non-consent with biometric data gathering/analysis.

Get your logo here.

Blurr-id: Do it yourself !!

Feel free to download and use the logo’s (png and jpg) below. By using it you declare to any person/organisation who sees the logo, that you do not approve of their usage, recording, tagging or registering of your face/biometric features.

In a formal legal sense, the logo can be understood to be the denial of consent under article 7 of the GDPR, respectively a broad objection to data collection and processing under all elements of article 21 of the GDPR.

You are, as an individual, allowed to use the logo freely with the only constraint and condition that it is used for the sole purpose of outlining non-consent with biometric data gathering/analysis or as part of creative, artistic expressions (part of artworks in the broad sense).

Organisations that use the logo agree to consider it a legitimate expression of no-consent or objection to data processing under the GDPR and agree to ensure compliance with the statement of the data subject under the GDPR. They may also use it to inform guests of their organisation that there is a no-photo policy in place covering all people present.

When used, please Tweet it’s use via #blurr-id.

PNG-version of BLURR-ID LOGO
JPG-version of BLURR-ID LOGO

Read more about the philosphy behind BLURR-ID.